Digital & Social Media Strategy & Tactics Certificate

Now Online!

Learn how to develop, refine, and deploy an effective digital and social media strategy for your organization.

The Digital & Social Media Strategy and Tactics course focuses on understanding organizational requirements and guiding the development or refinement of your strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media channels, you will be able to identify channels and techniques that will enhance your online presence.


This program is delivered through recorded modules and live sessions.  Approximately half will be delivered through recorded modules and half delivered through live sessions. Participants can start the recorded content at any time but MUST be completed all of the recorded content before being invited and attending the live sessions.

Once you have completed the recorded modules, you will be invited to the live sessions.   After each session, you will have takeaway materials to use and implement your learnings as you go. You MUST complete the recorded content before being invited to the live sessions and both the recorded content and live sessions are mandatory for your Certificate of Completion.

  • Recorded content available anytime after January 15, 2021
  • Live Sessions: 
    • May 6: 12:00 pm – 2:00 pm
    • May 13: 12:00 pm – 2:00 pm
    • May 20: 12:00 pm – 2:00 pm

Course Fee: $1,295 + HST (includes all teaching material, and a certificate of completion)
Offered in partnership with The Gardiner Centre at Memorial University of Newfoundland

Key Takeaways

  • Know how to evaluate and choose the best tools for your organization or personal deployment
  • Learn how to use a wide variety of digital and social media tools to help achieve your goals
  • Learn what opportunities are being created by the most current changes on social media channels and how they can best be leveraged to assist your strategic goals
  • Understand how integrating digital and social media across business functions brings measurable benefits to the organization

Participants will also be granted access to several free DSMP Online courses as well as premium courses valued at several hundred dollars.

Take the first step toward a Digital & Social Media Strategy & Tactics Certificate today

Online price: $1295 + HST

Register Here