Digital & Social Media Strategy & Tactics Certificate
This course has been modified for a special one-time, virtual classroom delivery.
Learn how to develop, refine, and deploy an effective digital and social media strategy for your organization.
The Digital & Social Media Strategy and Tactics course focuses on understanding organizational requirements and guiding the development or refinement of your strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media channels, you will be able to identify channels and techniques that will enhance your online presence.
- Know how to evaluate and choose the best tools for your organization or personal deployment
- Learn how to use a wide variety of digital and social media tools to help achieve your goals
- Learn what opportunities are being created by the most current changes on social media channels and how they can best be leveraged to assist your strategic goals
- Understand how integrating digital and social media across business functions brings measurable benefits to the organization
This course has a hybrid delivery approach. Each Monday 1.5-2 hours of recorded content will be available to you. Additionally, three 1-hour live sessions will be scheduled each week for questions and discussion. Participants will have the ability to attend one or all of the live sessions and recordings will be provided of all the live sessions if they are unable to attend.
|Week 1||Social Media Channels 1: Facebook|
|Week 2||Social Media Channels 2: LinkedIn & Twitter|
|Week 3||Visual Social Media Channels|
|Week 4||Video Social Media Channels|
|Week 5||Google My Business|
|Week 6||Creating and Executing a Channel and Content Plan|
|Additional Modules||Creating a Digital and Social Strategic and Tactical Plan|
|Social Media Management Tools and Execution|
Participants will also be granted access to several free DSMP Online courses as well as premium courses valued at several hundred dollars.
1. Pre-Course Session
3. Post-Course Online Modules
Take the first step toward a Digital & Social Media Strategy & Tactics Certificate today